Get to Know SBJ Atlas

Sports Business Journal, the most trusted name in sports business, wanted to create a centralized, reliable data resource for professionals to navigate this lucrative industry. After years of in-depth market research, analysis and development, the perfect tool is now ready to help businesses forge smarter, data-fueled decisions, deals and partnerships.

Launched in 2020, SBJ Atlas is the solution to the sports business world’s ongoing and increasing data demands – a dynamic business intelligence service adapting to the evolving world of sports.