Sports Is A Complex Industry, Continually Growing As Consumers' Tastes, Attention And Spending Habits Change.

Sports Business Journal, the most trusted name in sports business, wanted to create a centralized, reliable data resource for professionals to navigate this lucrative industry. After years of in-depth market research, analysis and development, the perfect tool is now ready to help businesses forge smarter, data-fueled decisions, deals and partnerships.

Launched in 2020, SBJ Atlas is the solution to the sports business world’s ongoing and increasing data demands – a dynamic business intelligence service adapting to the evolving world of sports.

Meet Our Teammates

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View in-venue signage to develop sponsorship strategies and rightsize deals across major league sports.

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Utilize social audience intelligence and measure brand affinity to maximize your reach.