SBJ Atlas offers a vast array of data to bolster your business.

The perfect tool is now ready to help businesses forge smarter, data-fueled decisions, deals, and partnerships.

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In-Depth Listings

Data-fueled decisions

SBJ Atlas provides you up-to-date information about the business of sports. Our listings include an array of data including sponsorships, social media analytics, attendance figures, and more.

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News that Matters

Powered by SBJ

When combined with a Sports Business Journal subscription, SBJ Atlas delivers a comprehensive view of relevant news. Track the trends and talking points that matter most to you.

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Unrivaled Rolodex

Find your point person

SBJ Atlas opens exclusive access to thousands of key professionals in the sports business world. We eliminate the hassle of finding the right contact and streamline your outreach with intuitive tracking features and exportable custom lists.

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Deal Terms

Discover new opportunities

Whether you’re a brand looking for a media partnership or team searching for the next official sponsor, SBJ Atlas analyzes rights by category and geography to help you find the optimal deal. When disclosed, SBJ Atlas delivers the deal terms and areas for opportunity.

That's not all.

We add new features and functions every day.

SBJ Atlas is packed with other great tools including social media metrics, attendance tracking, sponsorship charts, and customizable features all with advanced filtering to ease your decision-making.

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