Zenni Optical has been the Bulls jersey patch partner since ’18, the season after their last playoff appearance. Zenni has immersed Bulls players heavily in ads since the partnership started, featuring all-star Zach Lavine with sixth-man Coby White and rookie Ayo Dosunmu, among others, featured on their website. This season marks the first year their partnership has found its way into the NBA postseason. Their playoff opponents, the Bucks, are heavily aligned with local sponsors, with 41% of their partners located in Wisconsin or an adjacent state. To see more on sponsorship breakdowns and comparisons between teams, head to SBJ Atlas.