With no fans in attendance across a majority of the NFL, brands have been forced to re-think their strategy to best reach fans during the unprecedented 2020 season. For many brands and teams, an increased reliance on sponsored social content has helped recapture value that may have been lost otherwise.
SportsAtlas’ social media partner, Zoomph, calculates exposure and engagement valuation for social content to empower teams and brands to holistically understand how their content is performing. Value is calculated by adding together the impression value and engagement value of each post (based on industry-standard CPM and CPE rates for each platform) sent by a team, the NFL, and any other team-related accounts that features a brand. The list below details the top 20 brands generating value on social across the NFL through week three.