May 14, 2020

Texans, Jaguars Among NFL Schedule Release Winners on Social

SBJ Atlas

While schedule release day is always a marquee moment during the offseason for NFL fans, this year’s received extra buzz, given the lack of live sporting events. While the official public release was conducted during a three-hour ESPN special, 30 of the 32 teams across the league produced creative video content to announce 2020 schedules to their fan base. Zoomph analyzed the engagement each team’s video garnered and then compared that engagement to the average performance of all social media posts from April 11–May 6. Here are the big winners:

Houston Texans (+65% Engagement Rate)

The Texans challenged children across Houston to draw one of the team’s 2021 matchups in crayon and pieced together the results to create their schedule release titled, “Littlest Texans Fans – Schedule Release, 2020.” The Texans followed up their release video with a post and slideshow highlighting the young artists who contributed.

Jacksonville Jaguars (+64% Engagement Rate)

Over the past two months, the state of Florida and big cats have become synonymous. The Jacksonville Jaguars continued this association with a hilarious compilation of videos of cats engaging with the various mascots of teams on Jaguars’ schedule. 

Carolina Panthers (+64% Engagement Rate)

Set to the song “Sunday Best” by Surfaces, the Carolina Panthers released their schedule by following a man through a day in his life during quarantine. Matchups were revealed through a variety of household objects and activities including cereal, ramen noodles, “Madden 20,” and a passing airplane featuring a not-so-subtle 28-3 jab at the Falcons.

Denver Broncos (+63% Engagement Rate)

The Denver Broncos chose to throw it back to the early ’90s with a remake of the Full House theme song. Broncos players were filmed performing various activities around their homes, complete with staged smiles and waving.

Note: Engagement rate determined by taking schedule release video engagement divided by the average engagement per post from April 11–May 6. Data includes Twitter only.