December 16, 2021

Taking Up A Data Collection

SBJ Atlas

Practices, tools and relationships that are delivering insights and driving strategy across sports

Data collection was already the hot topic in the global economies before the migration to all-digital transactions. Fueled by the pandemic’s touchless mantra, it has generated a surge in the amount of information that consumers are now providing to, well, everyone. Sports Business Journal reached out to a number of experts in the sports industry to discuss the challenges, some unexpected uses of data and projections for the days ahead. Download that full report here.