April 19, 2022

Suns and PayPal utilizing partnership for promotion

SBJ Atlas

Suns and PayPal utilizing partnership for promotion

The Suns have featured a season-long campaign presented by PayPal on social media to highlight weekly uniform combinations and “item of the game” apparel to encourage fans to use PayPal to purchase showcased team gear. PayPal became the first and only jersey patch partner of the Suns in ’18 (15 NBA teams are currently still with their original patch partner, a program that began in ’16). PayPal is also the title sponsor of the Sun’s season ticket member program – “PayPal SixthMan” membership. To gain further insight into the details behind major partnerships across sports, request a demo with SBJ Atlas.

The Suns and PayPal have been pushing team merchandise on social media this year, ushering fans to the PayPal platform to make purchases.