April 25, 2022

Sponsors roll for their spot on the Strip

SBJ Atlas

Sponsors roll for their spot on the Strip

The Las Vegas market is about to be inundated with sponsorship activations centered around the upcoming NFL Draft, set to take place adjacent to Caesars Forum this Thursday through Saturday. Next to the Forum will be several popups, including the NFL Draft Experience with activations such as an NFL Shop presented by Visa. Bud Light will present the NFL Draft Concert Series, a three-day music show hosted at the Draft Theater, located behind the High Roller and LINQ, next to the Forum. At the nearby Fountains of Bellagio, an NFL Red Carpet, presented by Gillette Labs, has been constructed for NFL Network coverage and interviews for the arriving prospects. To learn more about NFL sponsors and how they activate during games and league events, request a demo with SBJ Atlas.