October 22, 2021

SBJ Atlas – October 22, 2021

SBJ Atlas

Sponsors reap benefits of MLB's LCS matchups

Coca-Cola, Ford, Hankook Tire, Jim Beam, New Era and StubHub each sponsor all four remaining MLB playoff teams: the Braves, Dodgers, Astros and Red Sox, according to SBJ Atlas. Hankook is the only one of those that is also an MLB league-level sponsor. Twenty-three other brands sponsor three of the clubs, including Bank of America, Geico, loanDepot and T-Mobile. MGM Resorts (BetMGM) and Old Dominion Freight Line, who are MLB sponsors. Overall, the four clubs have 403 unique sponsors.

Coffee maker: Bills showing affinity for Tim Hortons on social media

The Bills have been serving discounted coffee on game day since 2009, thanks to a marketing partnership with Tim Hortons that has since grown to include signage assets and a strong rapport on social media. Tim Hortons landed the highly coveted bleacher seat cover signage asset in Highmark Stadium during the 2020 season, which was played without fans due to the pandemic. The 12-year partnership has evolved into a strong brand affinity, with fans of the Bills 5.5x more likely to follow Tim Hortons on Twitter than the average fan, according to SBJ Atlas.

To learn more about teams and their most effective partners across the NFL and other major leagues around the world,  visit SBJ Atlas .

Sky's Copper sees big boost on social

Chicago Sky G  Kahleah Copper  saw her followers on social media shoot up as she won WNBA Finals MVP after helping the Sky hoist their first championship trophy in franchise history. Over the course of the four-game finals, Copper added almost 20,000 followers on Instagram and Twitter, growing her accounts 78.1% and 55.8%, respectively. She led all WNBA Finals players in growth percent by a wide margin. The WNBA’s MVP announcement tweet earned $4,789 in social value with more than 800K impressions.

To see how other athletes have grown on social media across the WNBA and other major leagues around the world, head to  SBJ Atlas .