March 23, 2022

Red Bull’s diverse sponsor roster features a little bit of everything

SBJ Atlas

Despite Red Bull making its name in extreme sports, the global energy drink giant owns three top-level soccer teams – MLS club New York Red Bulls, Bundesliga club RB Leipzig, and Austrian Bundesliga club FC Red Bull Salzburg. Red Bull’s most recently successful asset, however, is their Oracle Red Bull Racing F1 team, which entered the March 20 season opening Grand Prix in Bahrain as reigning champions with driver Max Verstappen. On March 21, Formula 1 agreed to a two-year partnership with AlphaTauri, a subsidiary of Red Bull, designating the apparel brand as the official provider of premium clothing. Earlier this year, Red Bull became a founding partner of the inaugural F1 Crypto.com Miami Grand Prix, set to race on May 8. Request a demo with SBJ Atlas to learn more about the global reach of top sports brands such as Red Bull.