April 29, 2022

P&G and its subsidiaries activate heavily around NFL Draft

SBJ Atlas

P&G and its subsidiaries activate heavily around NFL Draft

The NFL kicked off last night’s draft with prospects walking the NFL Draft Red Carpet, presented by P&G brand Gillette via the “Gillette Labs” moniker. The red carpet will also play host to several pre-draft performances and local Las Vegas acts throughout the three-day event. Old Spice, another P&G brand, has made a history of signing first-round prospects, such as Derrick Henry, Chase Young, CeeDee Lamb, Justin Jefferson, and Von Miller among more than a dozen others that have since become NFL stars. P&G and its associated brands have been partnering with the NFL since 2009. Visit SBJ Atlas to see how top brands and their subsidiaries activate around major leagues across the country.

P&G and its subsidiaries have been partnering with the NFL since 2009. They have been activating heavily with the 2022 NFL Draft and its top prospects.