Without fans in attendance, sponsors are missing the opportunity for hundreds of thousands of fans to view their branding during the season. The figures below estimate the in-venue exposure value lost by a sponsor occupying four marquee assets during the 2020 season compared to last season. Factors contributing to these estimates include:
With rest-of-season plans for attendance still undecided, value earned by in-venue sponsors has the potential to fluctuate by tens of thousands of dollars depending on when doors are opened to the public. Using the toggles below, you can experiment with different scenarios and observe the potential impact on sponsors:
The figures below are intended to be estimates of in-venue value earned by one sponsor occupying the indicated asset. The included assets were chosen due to their prevalence across the league. They are defined as follows:
Example: If 50% capacity is allowed for three games, the average scoreboard sponsor for the Arizona Cardinals is estimated to lose $22,042 in exposure value compared to 2019.