April 27, 2022

New NFL deal paying immediate dividends

SBJ Atlas

New NFL deal paying immediate dividends

The NFL Draft will be presented by Bud Light thanks to the league’s five-year extension last December with Anheuser-Busch. Bud Light, the beverage giant’s lead brand for NFL activation, will have several other marketing assets, such as a $15M “Perfect Draft” cash giveaway, featuring former first-rounder Greg Olsen, to any fan that correctly guesses the first-round selections, and presenting sponsorship of the NFL Draft Concert Series taking place next to Caesars Forum. To see how top brands like Anheuser-Busch interact with teams across the NFL and other major leagues, visit SBJ Atlas.

Anheuser Busch's new deal with the NFL awarded them presenting sponsorship for the 2022 NFL Draft, among other activations