August 20, 2020

NBA Sponsors In Focus As Bubble Playoffs Begin In Orlando

SBJ Atlas

As the NBA Playoffs tip off in the Orlando bubble, sponsors from the ‘19-20 regular season come into focus. In all, the NBA can claim close to 1,500 partnerships across 46 categories. The automotive industry boasts 160 deals with the NBA and its teams, 48 more deals than the next closest category. Toyota, with 17 deals, owns more NBA sponsorship real estate than any other automotive company in the industry. The second largest category belongs to the insurance marketplace at 112 NBA league and team deals. State Farm tops the rest of the brands in this space with 25 deals. In third with 90 deals is the dining industry, where Chick-fil-A reigns supreme at 15 partnerships. Fourth place is the beverage category, with Gatorade leading all other brands in the space at 22 sponsorships. Only one deal behind at fifth is the beer/breweries industry, where AB InBev tops the category with 26 of the 85 total partnerships, or 31% of all the deals in that group.