The NBA resumed last night after the shortest offseason in league history. Despite its brevity, the league showcased plenty of storylines that drove action on social. SportsAtlas took a look at the follower growth on Twitter and Instagram to determine the winners over the past two months.
The Denver Nuggets and Brooklyn Nets paced the league on Twitter, growing their follower bases by 4.3% and 4.2%, respectively. While the Nets growth increased primarily because of general excitement surrounding the team, the Denver Nuggets’ signing of Facu Campazzo, a prominent international player, catalyzed much of their growth on Twitter.
On Instagram, the Hornets increased their follower base by more than 10%, driven by the drafting of LaMelo Ball. In the week following the draft, the Hornets Instagram following improved by 4.3%. Ball already ranks 15th among NBA players on Instagram with more followers than Jimmy Butler, Luka Doncic, and Zion Williamson.
Montrezl Harrell was the greatest benefactor among tracked athletes on both Twitter and Instagram after signing with the Los Angeles Lakers. Harrell’s followers ballooned by 30% and 39% on Twitter and Instagram, respectively. After remaining static from Oct. 11 through Nov. 19, his following jumped 13% on Twitter and 10% on Instagram on Nov. 20, the day he signed with the Lakers.