With Bose’s NFL sideline headset sponsorship expiring last week, the rights are being shopped around to brands from several categories and could be packaged as part of a larger deal, reports SBJ’s Terry Lefton. Bose will retain an NFL presence through endorsement deals with stars such as Pat Mahomes, Aaron Rodgers and Joe Burrow. Their direct headphone competitor, Beats Electronics, holds major partnerships with NBA stars such as Anthony Davis, LeBron James and Kevin Durant. South-Korean based Samsung’s reach is global with international soccer icons such as Cristiano Ronaldo and Zlatan Ibrahimovic as ambassadors for their brand. To gain more detail on the types of partnerships within major sponsorship categories in sports, request a demo with SBJ Atlas.