April 18, 2022

More sponsors join the Memphis market

SBJ Atlas

More sponsors join the Memphis market

The end of February brought a new major sponsorship to the shores of the Mississippi River, with Simmons Bank signing on as the naming rights partner for the University of Memphis’ football stadium, which will now be known as Simmons Bank Liberty Stadium. In addition to holding football games for the Tigers, the facility has played host to the NCAA Liberty Bowl since its opening in 1965. On the professional side, the Grizzlies just returned their franchise best NBA regular season record, however they remain one of two NBA teams without a jersey patch partner this season. Star player Ja Morant recently teamed up with Uber Eats for the playoffs as part of their “Most Dunkable Meal” campaign along with phenom Anthony Edwards. Visit SBJ Atlas to learn more about major U.S. sports markets. 

The Memphis market has begun to attract new sponsors as the Grizzlies and University of Memphis teams continue to have success.