July 2, 2020

MLB Sponsors Highlighted as the League Gears Up for Return to Play

SBJ Atlas

As MLB prepares to return to play, league and team sponsors across a multitude of different categories will soon see their investments recoup some of their lost value. With the most total sponsor deals across the league and its teams, the automotive category features 107 unique sponsorships, with Hankook Tire leading the way at 14. The insurance market, led by State Farm, has 103 partnerships. Papa John’s possesses more deals than any other company in the dining category at 12. New Era, a long-time partner of MLB, has an exclusive deal with the league as the official cap sponsor for all 30 teams, giving it over one-third of the 82 total apparel/footwear deals in this segment. Rounding out the top five partnership categories across the MLB is the financial services industry, with 64 unique deals in that space. Bank of America leads that designation with eight separate deals. In total, the league and its teams have more than 1,000 distinct deals in over 40 different categories.

NOTE: The automotive category includes car corporations as well as a multitude of ancillary car companies such as tire manufacturers, car parts and accessories stores, auto shops, online car marketplaces, etc.