Fresh off their win against rival Juventus over the weekend, current Serie A champions Inter Milan rolled into tonight’s Coppa Italia semifinal derby against crosstown rival AC Milan wearing a suddenly trendy type of sponsorship across their chest. Socios.com is partnered with dozens of major soccer teams across Europe (with the New England Revolution the lone Socios partner in the MLS), but so far Inter Milan is one of two teams (Valencia) to use their Socios partnership to promote the official fan token. The promotion has given fans of the team unprecedented access to the club and its players, with fan-token holders allowed to vote and influence official team decisions such as kit designs, bus designs, an official team motto, and starting XIs for friendly matches. Fans holding tokens can also receive rewards like VIP access to home matches and flying to an away game with the team. To see more unique and new partnerships and their effect on the sports landscape, request a demo with SBJ Atlas.