September 3, 2020

DFS Groups Continuing to Grow and Evolve

SBJ Atlas

The gambling scene is evolving in the U.S., with DraftKings and FanDuel continuing to show growth in relation to their humble fantasy sport beginnings. DraftKings leads the marketplace overall with 66 total partnerships to FanDuel’s 21, more than tripling its competitor. While both companies own nonexclusive rights to the NBA, DraftKings has seized more landscape within the five major domestic sports leagues by securing exclusive daily fantasy partnerships with the MLB and NFL, along with the PGA Tour. FanDuel, while behind DraftKings in overall properties, owns daily fantasy rights to the NHL, giving the company possession of one “Big Five” league. Through a 2020 modification of its NHL deal, FanDuel gained rights to stream two out-of-market games a night, expanding the company’s potential offerings to its partners. FanDuel again moved the needle in June 2020 via a groundbreaking deal with the Denver Broncos that saw the franchise become the first NFL team to sign an official sports betting partner. DraftKings may represent the current industry standard, but FanDuel is advancing through nontraditional endeavors. 

DraftKings vs. FanDuel Sponsorship Metrics