April 6, 2022

Corona to debut as league-level MLB Sponsor

SBJ Atlas

Along with partnerships for a handful of clubs, Corona will debut in 2022 as a sponsor of MLB via a split in the league’s seltzer category which designated both AB-InBev and the Hispanic beer brand (representing parent company Constellation Brands) as the official hard seltzers of baseball. MLB is the first major league-level sponsorship for the brand, becoming the official import beer brand during the offseason. Corona has been very busy recently, activating on NCAA Tournament airways with Sue Bird and Devon Booker as well as adding the Rams and SoFi Stadium to their sponsorship roster ahead of the most recent NFL season. To gain more information on major brands in sports, request a demo with SBJ Atlas.