December 10, 2020
- The NCAA Basketball season commenced Nov. 25, tipping off what will be one of the most unique seasons with the obstacles that the pandemic continues to bring. SportsAtlas took a look across college basketball to identify which programs have the strongest following on Twitter and Instagram.
- Duke Basketball is by far the most followed men’s basketball program with more than 3.5 million followers. Duke has nearly as many followers as the next three most-followed men’s basketball programs – UNC, Kentucky, and Indiana – combined.
- The performance of the five “blue-blood” programs stands out with each program boasting more than 1.1M followers on Twitter and Instagram. The next closest men’s program behind these five perennial powerhouses is the University of Oklahoma with 650K followers.
- UConn is the most-followed women’s basketball team with nearly 250K followers, more than the next two most-followed programs combined – South Carolina and Tennessee. Following UConn, the rest of the women’s rankings are fairly evenly distributed compared to the men’s benchmarking.
- Four of the top 10 most-followed programs on the men’s side come from the Big 10 conference (Indiana, Michigan State, Michigan, and Wisconsin). Across women’s programs, the SEC is the most represented conference in the top 10 with four teams (South Carolina, Tennessee, Mississippi State, and Kentucky).
- Across the men’s programs, 63% of followers come from Twitter, showing the relative pull of this platform where fans can get real-time alerts and updates on their teams. Followers of women’s programs are more likely to be found on Twitter as well with 58% of followers on Twitter compared to 42% on Instagram. UCLA has the highest percentage of followers (both men and women’s accounts) on Instagram (69% men, 72% women).