February 22, 2022

Ally, Charlotte FC boosting city’s sports market

SBJ Atlas

In 2021, Ally built a 26-story tower in downtown Charlotte to house more than 2,000 employees as part of a corporate expansion into the region. Two years ahead of that project, however, the financial services company became a founding partner of MLS expansion team Charlotte FC, which included one of the largest shirt sponsorship deals in the league. Home to three major league properties, the country’s largest NASCAR footprint, several minor league franchises, ESPN Production studios (ACC and SEC Networks) and several high-profile agencies, the Charlotte market is a sports business epicenter.  To schedule an SBJ Atlas demo, visit SBJ Atlas.