According to NBC Sports Group Exec VP/Ad Sales Dan Lovinger, spending on national advertising during the Olympics exceeded $1.25B in March, and has grown leading up to the games. To keep track of this historical ad spend, SBJ Atlas and AdImpact teamed up and will report updated figures daily throughout the three-week event.
The table below shows the top 20 advertisers based on market level occurrences since the beginning of the Games.