A Year in Review: MLB Social
After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most venues, teams and players have continued to use social media to effectively engage
A Year in Review: MLB Social
After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most venues, teams and players have continued to use social media to effectively engage
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A Year in Review: MLB Social
After an abbreviated season in 2020, Major League Baseball’s Opening Day returns to its traditional early-April slot this year. Although attendance is limited in most …
Seat Cover Signage – Data Insights
The lack of fans in stands across stadiums and arenas across North America presented teams and brands with a challenge of how to most effectively reach as …
Super Matchup
As soon as the Kansas City Chiefs knocked off the Buffalo Bills in the AFC Championship game to secure a date with Tom Brady and …
Top 10 Sponsors on NFL Social
Throughout the 2020 regular season, SportsAtlas and Zoomph tracked more than 5,500 sponsored posts on social media from team-owned handles. The list below details the …
White Paper: Data Drives Decisions
In the Jan. 11 issue of Sports Business Journal, the SportsAtlas team, along with several of the industry’s top data providers, highlighted data-informed trends to …
NBA Offseason: Biggest Movers on Social
The NBA resumed last night after the shortest offseason in league history. Despite its brevity, the league showcased plenty of storylines that drove action on …
NCAA Basketball Men’s and Women’s Top 25 Social Rankings
The NCAA Basketball season commenced Nov. 25, tipping off what will be one of the most unique seasons with the obstacles that the pandemic continues …
NFL Sponsorship Trends
One of the most notable changes across NFL stadiums in 2020 is the increased availability of TV visible assets primarily because of the addition of …
Top Sponsors by State
SportsAtlas took a look at the brands with the most current sponsorships in each state to understand high-level strategies and trends.
