		<div data-elementor-type="wp-post" data-elementor-id="2801" class="elementor elementor-2801" data-elementor-settings="[]">
						<div class="elementor-inner">
							<div class="elementor-section-wrap">
							<section class="elementor-section elementor-top-section elementor-element elementor-element-b59a3b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b59a3b4" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aab2711" data-id="aab2711" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-724d1ed elementor-widget elementor-widget-heading" data-id="724d1ed" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h1 class="elementor-heading-title elementor-size-default">Suns and PayPal utilizing partnership for promotion </h1>		</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-98bdd1a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="98bdd1a" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd2b2c" data-id="5cd2b2c" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-44f7230 elementor-widget elementor-widget-text-editor" data-id="44f7230" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
								<div class="elementor-text-editor elementor-clearfix">
					<p>The Suns have featured a season-long campaign presented by PayPal on social media to highlight weekly uniform combinations and “item of the game” apparel to encourage fans to use PayPal to purchase showcased team gear. PayPal became the first and only jersey patch partner of the Suns in ’18 (15 NBA teams are currently still with their original patch partner, a program that began in ’16). PayPal is also the title sponsor of the Sun’s season ticket member program – “PayPal SixthMan” membership. To gain further insight into the details behind major partnerships across sports, request a demo with <a href="https://www.sbjatlas.com/contact-us/">SBJ Atlas.</a></p>					</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-4eaf6e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4eaf6e4" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37285e1" data-id="37285e1" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-71c72a1 elementor-widget elementor-widget-image" data-id="71c72a1" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
								<div class="elementor-image">
												<img width="2560" height="1440" src="/wp-content/uploads/MicrosoftTeams-image-15.png" class="attachment-large size-large" alt="The Suns and PayPal have been pushing team merchandise on social media this year, ushering fans to the PayPal platform to make purchases." loading="lazy" srcset="/wp-content/uploads/MicrosoftTeams-image-15.png 2560w, /wp-content/uploads/MicrosoftTeams-image-15-768x432.png 768w, /wp-content/uploads/MicrosoftTeams-image-15-1536x864.png 1536w, /wp-content/uploads/MicrosoftTeams-image-15-2048x1152.png 2048w" sizes="(max-width: 2560px) 100vw, 2560px" />														</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
						</div>
						</div>
					</div>
		

Suns and PayPal utilizing partnership for promotion

		<div data-elementor-type="wp-post" data-elementor-id="2781" class="elementor elementor-2781" data-elementor-settings="[]">
						<div class="elementor-inner">
							<div class="elementor-section-wrap">
							<section class="elementor-section elementor-top-section elementor-element elementor-element-7efe9b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7efe9b1" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5921ea0" data-id="5921ea0" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-1f26e27 elementor-widget elementor-widget-heading" data-id="1f26e27" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h1 class="elementor-heading-title elementor-size-default">Innovative teams to tip off NBA postseason</h1>		</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-e8b75b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e8b75b5" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b806ae9" data-id="b806ae9" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-c1d2b92 elementor-widget elementor-widget-text-editor" data-id="c1d2b92" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
								<div class="elementor-text-editor elementor-clearfix">
					<p><span class="TextRun SCXW221068228 BCX0" lang="EN-US" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-style: normal; font-weight: normal; white-space: pre-wrap; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-variant-ligatures: none !important;" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">The Mavericks play host to the </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-position: left bottom; background-image: var(--urlContextualSpellingAndGrammarErrorV2,); border-bottom: 1px solid transparent;">Jazz</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;"> tomorrow in the first game of the </span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">’</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">22 NBA playoffs. The host arena, American Airlines Center, recently added two frictionless food and beverage stands </span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">through a partnership with vendor Levy and the Mavericks’ internal innovation arm, DBK Studio. The stores are run by AI retail technology from </span><span class="NormalTextRun SpellingErrorV2 SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-position: left bottom; background-image: var(--urlSpellingErrorV2,); border-bottom: 1px solid transparent;">SpotOn</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">, reports SBJ’s Bret McCormick. </span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">The Jazz</span> <span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">have</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;"> also </span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">innovated</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;"> recently in their home </span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">ar</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">en</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">a, reaching a milestone with over half of their in-venue transactions now occurring on mobile platforms. Donovan Mitchell, the </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; background-repeat: repeat-x; background-position: left bottom; background-image: var(--urlContextualSpellingAndGrammarErrorV2,); border-bottom: 1px solid transparent;">Jazz’s</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;"> leader on the court, recently collaborated with the NBA and NB</span><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;">PA to host an NBATV special geared toward educating college athletes on new NIL laws and personal branding monetization. To learn more about how teams across all major U.S. leagues are innovating, request a demo with </span></span><a class="Hyperlink SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; font-style: normal; font-weight: 400; white-space: pre-wrap; background-color: #ffffff; color: inherit;" href="https://www.sbjatlas.com/contact-us/" target="_blank" rel="noreferrer noopener"><span class="TextRun Underlined SCXW221068228 BCX0" lang="EN-US" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #0563c1; font-size: 11pt; text-decoration-line: underline; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif; font-weight: normal; font-variant-ligatures: none !important;" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent;" data-ccp-charstyle="Hyperlink">SBJ Atlas.</span></span></a><span class="EOP SCXW221068228 BCX0" style="user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; color: #000000; font-style: normal; font-weight: 400; white-space: pre-wrap; font-size: 11pt; line-height: 18.3458px; font-family: Calibri, Calibri_EmbeddedFont, Calibri_MSFontService, sans-serif;" data-ccp-props="{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}"> </span></p>					</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
				<section class="elementor-section elementor-top-section elementor-element elementor-element-c2966d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c2966d7" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5788b4" data-id="a5788b4" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-f5ad252 elementor-widget elementor-widget-image" data-id="f5ad252" data-element_type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
								<div class="elementor-image">
												<img width="2182" height="1742" src="/wp-content/uploads/MicrosoftTeams-image-1-8.png" class="attachment-large size-large" alt="The Utah Jazz and Dallas Mavericks have recently upgraded their patron experience inside their venues." loading="lazy" srcset="/wp-content/uploads/MicrosoftTeams-image-1-8.png 2182w, /wp-content/uploads/MicrosoftTeams-image-1-8-768x613.png 768w, /wp-content/uploads/MicrosoftTeams-image-1-8-1536x1226.png 1536w, /wp-content/uploads/MicrosoftTeams-image-1-8-2048x1635.png 2048w" sizes="(max-width: 2182px) 100vw, 2182px" />														</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
						</div>
						</div>
					</div>
		

Innovative teams to tip off NBA postseason


<p>The Target Center, the facility with the longest running naming rights deal in U.S. pro sports, returns to the NBA postseason in tonight’s play-in matchup between the Timberwolves and Clippers. Target and the Timberwolves first came together in ’90, the year the arena opened, and reached a multiyear extension in ’15 that has seen the partnership reach 32 years. Target is headquartered half a mile from the arena and employs approximately 8,500 people in the region. To see more information on deal lengths for major stadiums across the U.S. sports marketplace, request a demo with <a rel="noreferrer noopener" href="http://sbjatlas.com/" target="_blank">SBJ Atlas.</a>&nbsp;</p>



<figure class="wp-block-image size-large"><img loading="lazy" width="2560" height="1440" src="/wp-content/uploads/MicrosoftTeams-image-1-7.png" alt="The Timberwolves and Target have enjoyed a rich partnership together that has been going for 32 years and counting." class="wp-image-2748" srcset="/wp-content/uploads/MicrosoftTeams-image-1-7.png 2560w, /wp-content/uploads/MicrosoftTeams-image-1-7-768x432.png 768w, /wp-content/uploads/MicrosoftTeams-image-1-7-1536x864.png 1536w, /wp-content/uploads/MicrosoftTeams-image-1-7-2048x1152.png 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></figure>


Target Center hosting first postseason game in four years


<p>The Miami Heat, sitting atop the NBA Eastern Conference standings as the playoffs approach, launched their second NFT collection, the “Miami Mashup.” The selection was listed on crypto exchange company FTX’s marketplace on March 11 and features more than 400 digital collectibles. The day after, the Heat announced the grand opening of the FTX Token Lounge, an offering to courtside seat holders that showcases NFT artwork in a luxurious in-venue area. Last summer, the crypto company became the first brand in its category to sign a naming rights deal with a major U.S. sports team when the company agreed to terms with the Heat to rename then American Airlines Arena. For more detail on major partnerships across the sports world, head to <a rel="noreferrer noopener" href="http://sbjatlas.com/" target="_blank">SBJ Atlas.</a> </p>



<figure class="wp-block-image size-large"><img loading="lazy" width="2560" height="1440" src="/wp-content/uploads/MicrosoftTeams-image-1-4.png" alt="" class="wp-image-2656" srcset="/wp-content/uploads/MicrosoftTeams-image-1-4.png 2560w, /wp-content/uploads/MicrosoftTeams-image-1-4-768x432.png 768w, /wp-content/uploads/MicrosoftTeams-image-1-4-1536x864.png 1536w, /wp-content/uploads/MicrosoftTeams-image-1-4-2048x1152.png 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /></figure>


The Miami Heat welcome blockchain to their shores


<p>The NBA and NHL are approaching the end of their regular seasons, with the Avalanche and the Suns sitting atop the standings. Last month, the Suns debuted a first-of-its kind collaboration between the team and its players on a player-designed Valley Threads apparel line. The Suns’ in-house Centercourt Studio co-created the items, with G Cameron Payne the first player to show them off. The Suns have a large portfolio of national sponsors, with 78% of their partners headquartered outside Arizona. The Avalanche have employed a similar sponsorship strategy with only 22% of their sponsors calling the “Centennial State” home. However, the team does feature Colorado-based tech company Ball Corp. on their helmets and arena, thanks, in part, to a deal signed by Kroenke S&amp;E in 2020. For further information on how major teams across all sports are partnering with brands, request a demo at <a rel="noreferrer noopener" href="https://www.sbjatlas.com/contact-us/" target="_blank">SBJ Atlas.</a><br></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="2100" height="1308" src="/wp-content/uploads/MicrosoftTeams-image-2.png" alt="" class="wp-image-2561" srcset="/wp-content/uploads/MicrosoftTeams-image-2.png 2100w, /wp-content/uploads/MicrosoftTeams-image-2-768x478.png 768w, /wp-content/uploads/MicrosoftTeams-image-2-1536x957.png 1536w, /wp-content/uploads/MicrosoftTeams-image-2-2048x1276.png 2048w" sizes="(max-width: 2100px) 100vw, 2100px" /></figure>



<p> </p>


NHL and NBA standings leaders employing similar regional partnership strategies


<p>Mexico-based budget airline Viva Aerobus and the Spurs announced a partnership last month, adding its name to an already robust airlines sponsorship category that includes 26 brands with multiple deals across major sports properties. Only five MLB teams have openings in the category, while the MLS (16) and NBA (13) have many more opportunities. Alaska Airlines boasts an impressive cornering of its local market – with naming rights to the basketball and football facilities for the University of Washington and jersey sponsorship of the Portland Timbers, highlighting its 23 total regional deals. To see a further breakdown of sponsorship categories, head to <a rel="noreferrer noopener" href="https://www.sbjatlas.com/contact-us/" target="_blank">SBJ Atlas</a>.&nbsp;</p>



<p></p>



<figure class="wp-block-image size-large"><img loading="lazy" width="2560" height="3199" src="/wp-content/uploads/ATLAS-CATEGORY-REPORT-AIRLINES.png" alt="" class="wp-image-2508" srcset="/wp-content/uploads/ATLAS-CATEGORY-REPORT-AIRLINES.png 2560w, /wp-content/uploads/ATLAS-CATEGORY-REPORT-AIRLINES-768x960.png 768w, /wp-content/uploads/ATLAS-CATEGORY-REPORT-AIRLINES-1229x1536.png 1229w, /wp-content/uploads/ATLAS-CATEGORY-REPORT-AIRLINES-1639x2048.png 1639w" sizes="(max-width: 2560px) 100vw, 2560px" /></figure>


Aerobus and Spurs join already robust airlines market

		<div data-elementor-type="wp-post" data-elementor-id="2331" class="elementor elementor-2331" data-elementor-settings="[]">
						<div class="elementor-inner">
							<div class="elementor-section-wrap">
							<section class="elementor-section elementor-top-section elementor-element elementor-element-4c30834 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c30834" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94ecf2c" data-id="94ecf2c" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-33d7e54 elementor-widget elementor-widget-heading" data-id="33d7e54" data-element_type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
			<h2 class="elementor-heading-title elementor-size-default">NBA First Quarter report</h2>		</div>
				</div>
				<div class="elementor-element elementor-element-8d32b28 elementor-widget elementor-widget-text-editor" data-id="8d32b28" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
								<div class="elementor-text-editor elementor-clearfix">
					<p>E-commerce giant Rakuten generated more social media value <b data-stringify-type="bold">than</b> <b data-stringify-type="bold">any other </b>NBA team or league partner in the season’s first quarter, according to data included in Zoomph’s</p>					</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-b43b514 elementor-widget elementor-widget-image-gallery" data-id="b43b514" data-element_type="widget" data-widget_type="image-gallery.default">
				<div class="elementor-widget-container">
					<div class="elementor-image-gallery">
			<div id='gallery-1' class='gallery galleryid-2331 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-1" href='/wp-content/uploads/2021/12/NBAzoomphQ1-1-1.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-1-1.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-1-1.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-1-1-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-1-1-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-1-1-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-1-1-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-1-1-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-2" href='/wp-content/uploads/2021/12/NBAzoomphQ1-2.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-2.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-2.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-2-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-2-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-2-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-2-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-2-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-3" href='/wp-content/uploads/2021/12/NBAzoomphQ1-3.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-3.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-3.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-3-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-3-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-3-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-3-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-3-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-4" href='/wp-content/uploads/2021/12/NBAzoomphQ1-4.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-4.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-4.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-4-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-4-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-4-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-4-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-4-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-5" href='/wp-content/uploads/2021/12/NBAzoomphQ1-5.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-5.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-5.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-5-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-5-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-5-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-5-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-5-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-6" href='/wp-content/uploads/2021/12/NBAzoomphQ1-6.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-6.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-6.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-6-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-6-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-6-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-6-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-6-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-7" href='/wp-content/uploads/2021/12/NBAzoomphQ1-7.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-7.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-7.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-7-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-7-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-7-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-7-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-7-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-8" href='/wp-content/uploads/2021/12/NBAzoomphQ1-8.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-8.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-8.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-8-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-8-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-8-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-8-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-8-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure><figure class='gallery-item'>
			<div class='gallery-icon portrait'>
				<a data-elementor-open-lightbox="yes" data-elementor-lightbox-slideshow="b43b514" data-elementor-lightbox-title="NBAzoomphQ1-9" href='/wp-content/uploads/2021/12/NBAzoomphQ1-9.png'><img width="1700" height="2200" src="/wp-content/uploads/2021/12/NBAzoomphQ1-9.png" class="attachment-full size-full" alt="" loading="lazy" srcset="/wp-content/uploads/2021/12/NBAzoomphQ1-9.png 1700w, /wp-content/uploads/2021/12/NBAzoomphQ1-9-232x300.png 232w, /wp-content/uploads/2021/12/NBAzoomphQ1-9-791x1024.png 791w, /wp-content/uploads/2021/12/NBAzoomphQ1-9-768x994.png 768w, /wp-content/uploads/2021/12/NBAzoomphQ1-9-1187x1536.png 1187w, /wp-content/uploads/2021/12/NBAzoomphQ1-9-1583x2048.png 1583w" sizes="(max-width: 1700px) 100vw, 1700px" /></a>
			</div></figure>
		</div>
		</div>
				</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
						</div>
						</div>
					</div>
		

NBA First Quarter report

<div data-elementor-type="wp-post" data-elementor-id="1897" class="elementor elementor-1897" data-elementor-settings="[]">
						<div class="elementor-inner">
							<div class="elementor-section-wrap">
							<section class="elementor-section elementor-top-section elementor-element elementor-element-5a35d7b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a35d7b2" data-element_type="section">
						<div class="elementor-container elementor-column-gap-default">
							<div class="elementor-row">
					<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30e29174" data-id="30e29174" data-element_type="column">
			<div class="elementor-column-wrap elementor-element-populated">
							<div class="elementor-widget-wrap">
						<div class="elementor-element elementor-element-3e9834cb elementor-widget elementor-widget-text-editor" data-id="3e9834cb" data-element_type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
								<div class="elementor-text-editor elementor-clearfix">
					
<p>The lack of fans in stands across stadiums and arenas across North America presented teams and brands with a challenge of how to most effectively reach as many fans as possible without the luxury of having fans in venue. With this challenge came the opportunity to come up with new inventory and push social and digital harder than ever. Arguably the most notable and universal addition to venues across the big four leagues was seat cover branding.</p>



<div class="wp-block-columns has-2-columns">
<div class="wp-block-column">
<figure class="wp-block-image"><img loading="lazy" width="862" height="575" src="/wp-content/uploads/2021/03/hockeystadium.jpg" alt="" class="wp-image-1899" srcset="/wp-content/uploads/2021/03/hockeystadium.jpg 862w, /wp-content/uploads/2021/03/hockeystadium-300x200.jpg 300w, /wp-content/uploads/2021/03/hockeystadium-768x512.jpg 768w" sizes="(max-width: 862px) 100vw, 862px" /></figure>
</div>



<div class="wp-block-column">
<figure class="wp-block-image is-resized"><img loading="lazy" src="/wp-content/uploads/2021/03/nflgame.jpg" alt="" class="wp-image-1900" width="351" height="183"/></figure>
</div>
</div>



<p>The NFL
received the bulk of the media coverage around this new asset since it
represented an opportunity for brands to have significant presence around the
field, a rarity in the NFL.&nbsp; While the NFL’s introduction of seat cover
branding may have been talked about more than the other leagues’ implementation
of the new asset, SBJ Atlas took an objective look at the data to identify how
each league stacked up.</p>



<p>Starting
with the simplest metric – the number of teams taking advantage
of&nbsp;seat-cover signage – we found that a majority of teams across each of the
big four leagues took advantage of this new inventory:&nbsp;&nbsp;&nbsp;</p>



<ul><li>In the NFL,&nbsp;all&nbsp;32
teams&nbsp;jumped at the&nbsp;opportunity to feature their corporate partners
prominently.&nbsp;&nbsp;&nbsp;</li><li>The MLB similarly had widespread
usage&nbsp;tarp signage&nbsp;with 29 of 30 teams featuring it –&nbsp;the
Colorado Rockies&nbsp;were&nbsp;the lone exception.&nbsp; The more unique and
varied designs of MLB parks led to varying degrees of effectiveness, and it
remains to be seen how prominently it will be featured in the new season given
varying regulations on capacity limits across the country.&nbsp;</li><li>So&nbsp;far
this season, the NHL is at 27 of 31 teams while the NBA is at just 22 of 30
teams featuring partners on seat covers.&nbsp; While in some cases this is
impacted by the presence of fans&nbsp;or the inclusion of large video boards&nbsp;&#8212;&nbsp;as
seen in the NBA’s Orlando Bubble&nbsp;&#8212;&nbsp;in other cases,&nbsp;there are
seat covers that teams have elected to brand with team logos rather than
feature corporate partners.&nbsp;</li></ul>



<p>Digging into the&nbsp;data behind the partnerships&nbsp;and
observing which brands struck&nbsp;these types of&nbsp;deals&nbsp;highlights a
few interesting takeaways. </p>



<ul><li>For
instance, the NFL, with 43.1% of all seat cover opportunities sold to new
partners, clearly&nbsp;utilized the&nbsp;asset&nbsp;most heavily&nbsp;with
brands lining up for the first true opportunity for significant inventory
within&nbsp;close proximity&nbsp;to&nbsp;the field.&nbsp;The popularity of the
inventory combined with fewer opportunities for
make-good&nbsp;advertising&nbsp;and the size of NFL stadiums&nbsp;led to teams
averaging&nbsp;14&nbsp;seat-cover&nbsp;partners.&nbsp;&nbsp;</li><li>With limited fans in attendance and
less real estate across their respective arenas,&nbsp;NBA and NHL teams have
averaged the fewest&nbsp;seat-cover&nbsp;partners per team.&nbsp;</li><li>Financial services&nbsp;have dominated
the inventory.&nbsp;But despite&nbsp;being a&nbsp;leading&nbsp;category
in&nbsp;three of the four leagues, no individual brand had more than five
deals,&nbsp;which&nbsp;helps&nbsp;demonstrate&nbsp;the
regional&nbsp;nature&nbsp;of many of these&nbsp;contracts.&nbsp;</li><li>Gatorade, in part because of
league-level relationships, led all brands with 29 seat-cover partnerships
across the four leagues. Other top brands included Ford, Toyota, Verizon, and
Blue Cross Blue Shield.&nbsp;</li></ul>
					</div>
						</div>
				</div>
						</div>
					</div>
		</div>
								</div>
					</div>
		</section>
						</div>
						</div>
					</div>

Seat Cover Signage – Data Insights


<ul><li>The NBA resumed last night after the shortest offseason in league history. Despite its brevity, the league showcased plenty of storylines that drove action on social. SportsAtlas took a look at the follower growth on Twitter and Instagram to determine the winners over the past two months.</li><li>The Denver Nuggets and Brooklyn Nets paced the league on Twitter, growing their follower bases by 4.3% and 4.2%, respectively. While the Nets growth increased primarily because of general excitement surrounding the team, the Denver Nuggets’ signing of Facu Campazzo, a prominent international player, catalyzed much of their growth on Twitter.</li><li>On Instagram, the Hornets increased their follower base by more than 10%, driven by the drafting of LaMelo Ball. In the week following the draft, the Hornets Instagram following improved by 4.3%. Ball already ranks 15<sup>th</sup> among NBA players on Instagram with more followers than Jimmy Butler, Luka Doncic, and Zion Williamson.</li><li>Montrezl Harrell was the greatest benefactor among tracked athletes on both Twitter and Instagram after signing with the Los Angeles Lakers. Harrell’s followers ballooned by 30% and 39% on Twitter and Instagram, respectively. After remaining static from Oct. 11 through Nov. 19, his following jumped 13% on Twitter and 10% on Instagram on Nov. 20, the day he signed with the Lakers.</li><li>To learn more about SportsAtlas, visit <a href="http://www.sportsatlas.com">www.sportsatlas.com</a>.</li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="958" height="1024" src="/wp-content/uploads/2020/12/NBA-Social-Offseason-2020-958x1024.png" alt="Biggest Movers on Social Media" class="wp-image-1768" srcset="/wp-content/uploads/2020/12/NBA-Social-Offseason-2020-958x1024.png 958w, /wp-content/uploads/2020/12/NBA-Social-Offseason-2020-281x300.png 281w, /wp-content/uploads/2020/12/NBA-Social-Offseason-2020-768x821.png 768w, /wp-content/uploads/2020/12/NBA-Social-Offseason-2020-1437x1536.png 1437w, /wp-content/uploads/2020/12/NBA-Social-Offseason-2020-1915x2048.png 1915w" sizes="(max-width: 958px) 100vw, 958px" /></figure>


Latest Insights

Search Insights for Category: NBA

Suns and PayPal utilizing partnership for promotion

April 19, 2022

Innovative teams to tip off NBA postseason

April 15, 2022

Target Center hosting first postseason game in four years

April 12, 2022

The Miami Heat welcome blockchain to their shores

March 22, 2022

NHL and NBA standings leaders employing similar regional partnership strategies

March 4, 2022

Aerobus and Spurs join already robust airlines market

February 24, 2022

NBA First Quarter report

December 16, 2021

Seat Cover Signage – Data Insights

March 24, 2021

NBA Offseason: Biggest Movers on Social

December 23, 2020